Xerxes Frechiani

Who he is

• 501K on Instagram, with seven years of disclosed brand campaigns across fashion, fragrance, automotive and sportswear.
• Booked by Hugo Boss, Calvin Klein, Ralph Lauren and Perry Ellis on the fashion side; Clive Christian and Ralph Lauren Polo Red on fragrance.
• Member of the Forbes Council.
• Portuguese-fluent, with a US-and-Brazil audience split that makes him a genuine bridge into the Latin American market.
• Rooms he shows up in: Las Vegas, Dubai, the World Cup, and a run of artist and label events.

Selected work

Campaigns that carry a brand

The Genesis GV80 launch is the benchmark: combined delivery reached 9.39M views and 29,494 interactions, including 4,600 comments and 1,400 shares.

Genesis figures are brand-amplified combined delivery. Like counts read from each post's public page. Nine partnerships verified against live, disclosed posts; the remaining seven are creator-confirmed with post links pending.

Audience

Where they are

57.6% women / 42.4% men, with a 25–44 core at 71.5%.

Instagram Insights, captured 2026-09-20.

As seen on

Partners

Brands he has worked with

Fashion

Hugo Boss

Calvin Klein

Ralph Lauren

Perry Ellis

Macy's

Fragrance & grooming

Clive Christian

Colgate

Automotive

Genesis

GMC

Sportswear & fitness

Under Armour

Reebok

Bowflex

Spirits

Smirnoff

Finance, tech & retail

American Express

eBay

Meta

Case studies

Content verticals